Madrid, Spain, May 2, 2025 – Elrow Town Madrid has once again outdone itself. The fourth edition of the festival, held for the first time at the Recinto Ferial de Torrejón de Ardoz, exceeded all expectations with a gathering of 35,000 attendees, blending music, art, and pure fantasy.
Founded in 2010 by Cruz and Juan Arnau, elrow is a leading innovator in global entertainment and festivals, establishing a standard for nomadic and immersive themed festivals worldwide. With residency in cities like Ibiza, Madrid, London, Dubai, Las Vegas, and Amsterdam, and having captivated over 6 million people in more than 50 cities across 40 countries, elrow shines as a recognized entertainment powerhouse.
“This year, we aimed to elevate the experience to another level, and the new venue allowed us to realize that vision. There’s more space, greater natural beauty, and increased creativity to continue surprising the audience as only elrow can,” declared Juan and Cruz Arnau, co-founders of elrow. “We welcomed thousands of visitors from over 50 countries, with 70% being national attendees and 40% from Madrid.”
The change of location not only enhanced the festival but also expanded it to 80,000 m², featuring landscaped areas, natural shade, and a comfortable atmosphere that amplified the magic of elrow. Connected by local trains and intercity buses, the new space facilitated an enjoyable experience right from the gates opening.
For more than 12 continuous hours of music, attendees journeyed through imaginary worlds across various themed stages. From the psychedelic Hallucinarim to the eerie Horroween, and the luminous Bowsque Encantado to the Andalusian-themed Rowcio, elrow showcased its creative prowess with an array of decorations, confetti, sculptures, animations, and performances.
Areas like The Arch by OCB, Desperados Avenue, and Jail by Mócho FOMO surprised the crowd, solidifying elrow’s ability to reinvent itself with each edition.
Over 70 artists provided the soundtrack to an unparalleled celebration. Notable highlights included sets by Paul Kalkbrenner, Indira Paganotto, Andrés Campo, Paco Osuna, Cloonee, Cartero, and De La Swing, maintaining an atmosphere of euphoria from beginning to end.
“This year’s lineup reflects our constant pursuit of artists with unique identities, capable of connecting with thousands of people while preserving a sense of play and surprise. At elrow, the DJ doesn’t just spin records; they become part of the story we tell at each stage,” explained Víctor de la Serna, musical director of elrow.
As 12 hours were not enough to channel all the energy, the festivities continued at the official after-party held at Fabrik Madrid, where hundreds extended the elrow experience into the early morning hours.
Once again, elrow reinforced its commitment to sustainability. Through its partnership with Repsol as Energy Partner, the festival has integrated the use of 100% renewable fuel into its operations, marking a significant step towards transforming its model into a more responsible and environmentally-friendly festival. This initiative is part of a broader sustainable transformation plan, encompassing waste management and the design of more efficient infrastructure.
Photo credits: Property fo the festival.
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